follow the money
You buy one halal product.
It looks like an ordinary purchase. But certification creates a chain that reaches far beyond the supermarket shelf.
YOUR PURCHASE CREATES
HALAL DEMAND
$
↓
THE PRODUCER PAYS A
HALAL CERTIFIER
$
↓
CERTIFICATION MONEY FUNDS THE CERTIFICATION ORGANISATION
$
↓
ISLAMIC RULES ENTER
THE PRODUCTION PROCESS
$
↓
SOME JOBS CAN REQUIRE
A RELIGIOUS IDENTITY
$
↓
RELIGIOUS INSPECTORS
ENTER THE WORKPLACE
$
↓
BUSINESSES ADAPT TO
THE CERTIFIER'S RULES
$
↓
PART OF THE MONEY CAN SUPPORT
WIDER RELIGIOUS STRUCTURES
$
↓
MORE CERTIFICATION CREATES
MORE INSTITUTIONAL CAPACITY
$
↓
HALAL CAN BECOME
THE COMMERCIAL DEFAULT
$
↓
CONSUMERS THEN HAVE
LESS VISIBLE CHOICE
$
↓
YOUR MONEY SHAPES
WHAT COMES NEXT
$
↓